Colorado Animal Welfare Conference Session

How to Handle the Media


1:30-2:45pm Day 3- September 22, 2023

Northwest Territories A-B

Field Services

Learn easy tips and tricks to help tell your story the way you want it to be told. How do I create content the media will cover and what can I do to get interest in a story? How do I deal with inaccurate or highly volatile stories and control the narrative?

Dr. Michael Blackwell

Cheri Spottke

Cheri Spottke has been a police officer for 20 years with the Westminster Police Department and has been in the Public Information Unit for 15 years. During her time she has been involved in many high profile cases such as; the Aurora theater shooting, the Jessica Ridgeway investigation, and many other media intensive incidents.