Colorado Animal Welfare Conference Session

Paws and Pixels Unleashed: Empowering Everyone to Craft Visual Communications and be Brand Ambassadors

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1:30-3:15pm • August 26, 2024

Westminster Ballroom IV

Leadership

In a world where every image speaks volumes, shelters often grapple with limited creative resources. Branded materials, photos, and videos are all critical to amplifying your organization’s mission and to showcasing the stories of shelter pets. This workshop will give you the tools and knowledge to empower all staff and volunteers — including those with no creative background — to feel confident capturing content and developing branded promotional assets that will help your organization achieve its goals.

April Huntsman

Leah Backo

Leah Backo has over seven years of experience bringing her creative background and skills to the animal welfare field. In her marketing roles at shelters ranging in size, she helped pioneer consistent branding efforts and volunteer-run photography and bio writing progams. As the communication design specialist at the ASPCA, Backo now creates graphic materials for programs across the country and helps to train ASPCA employees to become brand ambassadors and creators themselves.